Life on Planet...uh, I mean Project...X

According to the rumor mill, Collaborate 07 will include an announcement about Oracle's Project X Integration Framework. Project X is a composite application integration framework that allegedly will allow users to pull together the best pieces or features of Oracle's various application stacks into a single, unified business process.

Project X sounds similar to what many in the industry thought Fusion Applications would be when they were first announced. In fact, this could turn out to be a much bigger deal than Fusion Applications for the Oracle apps community...if the rumors are correct. Can't wait to see or hear what happens...

Fusion Applications - The More You Know, The Better You'll Feel

Every morning, I check my favorite Oracle-related news sources and blogs for the latest buzz. Although it takes longer these days as my IT colleague has blocked my ability to use Firefox. Today, I stumbled across a great piece of research at The Register. The article, "Oracle's Fusion Applications Strategy: What The Customers Think", is based on 321 responses to a survey of Oracle Applications Users who are members of The Register's Technology Panel. This is pretty similar to the Fusion Applications Customer Profiling initiative recently completed by the International Oracle User Council (IOUC), but The Register's sample size is much larger.

The IOUC survey results were recently presented during Oracle OpenWorld (OOW). You can find the presentation and review the results for yourself at the OOW presentation download site.

The Register survey results indicated that Oracle Application customers were concerned about:

1. Oracle's lack of clarity and consistency in dealing with the future management of its multiple product lines.

2. The possibility that Oracle will delivery an immature and inelegantly integrated set of applications in order to meet self-imposed schedule milestones.

3. Fear about costs, disruption and protection of investments, mostly rooted in a concern that a migration to Oracle Fusion Applications will be forced upon them at some time in the future.

After sharing these concerns and concluding that only 15% of customers were completely sold on the Oracle Fusion Application strategy, The Register survey disclosed another very interesting result: there is a clear correlation between the level of customer confidence and the customer's depth of Fusion knowledge. For example, customers stating that the Fusion story is well understood in their organizations are also very confident of their investment being protected. These same customers are also very confident that they will obtain benefits in application flexibility through Oracle Fusion Applications. In other words, the more customers understand about Fusion Applications, the more confident they become in Oracle's Fusion Applications strategy...the more you know, the better you'll feel.

I share this timely information from The Register survey because the Oracle Applications Users Group (OAUG) is teaming with Solution Beacon to provide Oracle Applications customers with a wonderful opportunity to feel better with The Road To Las Vegas workshops. The overriding theme of the workshops is "Demystifying Fusion - OAUG's Three Step Fusion Program". The presentations will include some recommendations on getting your organization to Fusion Applications, as well as some hands-on workshops (BPEL and RAC are just a few of the workshop subjects). The overall intent of The Road to Las Vegas is to educate Oracle Applications customers about Fusion Applications - including Release 12, which is an interation on the way to Fusion Applications.

The Fusion Applications User Interface = Oracle WebCenter

WebCenter is a combination of JavaServer Faces development, the best features from various portal products, and a collection of horizontal web services. However, one needs to dig a bit deeper to really obtain a feel for the power of WebCenter.

According to Oracle, the WebCenter Suite architecture looks something like the following:

Keep in mind that this could change before the product release, which is scheduled for late 2006. Nevertheless, this should be fairly close to the delivered product.

So...why should we care about WebCenter? First, it is a progressive step in fulfilling the promise of using a single user interface to access business applications, enterprise content, business intelligence, web-centric applications, and your digital pictures of Uncle Fredo's dog. Second, because WebCenter will be the default user environment for Fusion Applications; we now have an idea of how Oracle expects users to interface with the next generation of apps...and it's very different from what any of us are doing today. In fact, if you've seen John Wookey's keynote address from OpenWorld 2006, you have some flavor of WebCenter and the change it will mean to the way we use applications.

You can learn more about the Oracle WebCenter Suite here.

Process Management in Release 12

Oracle executives have been devoting a lot of slides in recent customer briefings to Oracle BPEL Process Manager: it's the cornerstone for our corporate integration strategy. This begs the obvious question: what's going to be included in Release 12?

Workflow in Release 12

The Rapid Install for Release 12 will include Oracle Workflow out-of-the-box. At present, Oracle expect that the version included will be Workflow 2.6, but as always, this is subject to change.

The practical implication of including Workflow in Release 12 is that all of your existing customized workflows will continue to function with minimal disruption and effort if you're upgrading from Release 11i.

Optional R12 Integration with BPEL Process Manager

If you're excited about working with BPEL Process Manager, you'll have the option of doing that, too.



Given that the E-Business Suite provides standard SOA web services, all that you'll need to do is to install OracleAS 10g and and BPEL Process Manager on a separate instance and point it to business service endpoints available from the E-Business Suite Release 12.

Getting Started with BPEL Process Manager and Release 11i

The BPEL Process Manager is considered a standalone tool outside of the E-Business Suite space, so you don't need to wait until Release 12. You can use BPEL Process Manager and other Oracle Integration connectors with Release 11i today. That's a good way of getting a headstart if you plan to upgrade to the combination of Release 12 and BPEL Process Manager in the future, or if you'd like to kick the tires and take this for a test drive today.

Oracle Open World Keynotes

OK. This is far to long for a blog post but there is a lot of information to communicate; so bear with me.

Whilst being unable to attend the most recent Oracle Open World Event due to a bike accident , I was able to listen to the keynotes live on the Internet as well as review the concurrent press releases and blog postings.

There was a lot of good information delivered through the speakers. Below are what I consider to be the highlights from OOW 2006.

Links to my summaries of the TOP 5 Keynote speeches
1. Phillips; OpenWorld Keynote Kickoff
2. Ellison Announces Enterprise-Class Support Program for Linux
3. Wookey Outlines Applications' Progress and Charts Their Future (includes Fusion demo)
4. Kurian Unveils Oracle WebCenter
5. Rowzat; Meeting the Business Intelligence Crisis with Oracle Technology

Other interesting topics
1. Identity Management
Links to Oracle Identity Management offerings
At Macerich we looked at Oracle Identity Management solutions earlier this year, including a set of presentations and demos. Clearly the solutions and functionality are a good fit with our requirements and future direction. Most of the components in this stack are comprised of software solutions acquired by Oracle over the past year. Given the number of projects currently under way it was decided to deal only with the Single-Sign-On component in 2006 and address other components at the end of Q1 2007. This would also give Oracle time to more seamlessly integrate these newly acquired products.

Over the course of the last 6 months I have posted a number of Identity Management related articles on my Macerich-Oracle blog. Here is a listing of those articles:
Synchronizing Oracle HRMS with OID
Password Management with OID
Using Third Party Identity Managers with EBusiness Suite 11i
Password Management with Third Party Solutions
Aliases Maiden Names and Nicknames
COREid, Thor, Xellerate and Others

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2. Ten Things You Can Do To Prepare for Fusion Applications

Although Fusion Applications are years away, there are many components of Fusion Middleware that are available today to help get us one step closer to Fusion Applications. The message from John Wookey, Cliff Godwin, Nadia Bendjedou, and others regarding Release 12, Fusion Middleware, and Fusion Applications remains consistent - we don’t need to wait for the release of Fusion Applications to start preparing for Fusion.

Moving to Fusion Applications will require new skills and experience to install, configure and support the new Applications Suite. However, many of the tools and technologies for Fusion Applications are available today and can be leveraged with 11i10 and/or Release 12, allowing us to get a head start on preparing our environment and staff for Fusion Apps.

Dr. Nadia Bendjedou’s session “Oracle E-Business Suite Customers: 10 Things You Can Do Now to Prepare for Oracle Fusion Applications” was still standing room only for some despite the fact the room held almost 500 people. There is obviously a lot of interest in Fusion, and the good news is we don’t have to wait years to start preparing today. Nadia’s presentation focused on both best practices as well as product components, and listed 10 items e-Business Suite customers should start focusing on now:

Dr. Bendjedou's Top 10 List

1. Rethink your customization strategy
2. Consider Master Data Management (MDM)
3. Move to SOA-based integration
4. Extend your business intelligence portfolio
5. Adopt enterprise reporting and publishing
6. Secure your global enterprise
7. Deploy grid computing
8. Centralize your lifecycle management
9. Upgrade to the e-Business Suite R12
10. Prepare a Fusion project plan

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1. Phillips; OpenWorld Keynote Kickoff

(5 min. audio summary)

Keynote Highlights - Real Media

Keynote Highlights - MP3

Oracle President Charles Phillips announced Oracle's business strategies for grid computing, Oracle Fusion Middleware, and applications. Mr. Phillips also discusses Oracle's acquisitions, Oracle Accelerate, and the enterprise software ownership experience (PDF).

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2. Ellison Announces Enterprise-Class Support Program for Linux

(5 min. audio summary)

Keynote Highlights - Real Media

Keynote Highlights - MP3

Addressing the largest crowd in Oracle OpenWorld history, Oracle CEO Larry Ellison unveiled Oracle Unbreakable Linux.
Link to brief summary of Mr. Ellison's keynote.
Quotes from Mr. Ellison's keynote:
- "Oracle's new Unbreakable Linux program will provide bug fixes to future, current, and back releases of Linux"
- "the new support program is available for all Linux users for as little as $99 per system per year; until January 31, 2007"
- "Oracle customers can get a free trial, and anyone can purchase support at a 50-percent discount"
- "..all you have to do is point your Red Hat server to the Oracle network; switching takes less than a minute"
- "We think it's important not to fragment the market, and we will maintain compatibility with Red Hat Linux,..we will resynchronize with their code"

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3. Wookey Outlines Applications' Progress and Charts Their Future

(5 min. audio summary)

Keynote Highlights - Real Media

Keynote Highlights - MP3

Link to brief summary of Mr. Wookey's keynote
Mr. Wookey reiterated Oracle's Applications Unlimited initiative. Mr. Ellison later stated that maintaining all of these Applications Suite was not a problem. Oracle could afford it as long as customers wanted it. He believes that within 10 years the demand for these legacy suites will have waned.
He also discussed the following topics:
a. The improved user experience within Oracle E-Business Suite Release 12
b. Four concepts that drive thinking about the next generation of Oracle applications:

- secure enterprise search, which is the new metaphor for navigating applications;

- XML-based reporting, which allows reports to be customized in countless ways;

- role-based analytics, a concept taken from Siebel products, which places business insight into the context of operational systems;

- sustainable integration, or connecting all products to one another and to third-party applications. To highlight this last point, he announced the creation of Oracle's Adaptive Business Solutions Group, which is dedicated to applications integration.

c. Oracle Fusion, its time line, and the four technologies that enable it:

- Web 2.0 concepts, such as desktop and collaboration tools;

- Service-oriented architecture (SOA), which gives businesses flexibility in how they develop and deliver business processes;

- Middleware, which orchestrates those processes;

- Standards, which provide Oracle, its partners, and its customers with common, shared tools for doing all of the above.

d. One of the biggest highlights of the entire Open World event for me was the demonstration which provided the first glimpse of Fusion Applications during Mr. Wooskey's keynote address. Jeremy Ashley from the Applications User Experience group walked through a scenario where a sales rep uses Fusion Apps to prepare a quote, ultimately leading to a closed sale. Here is a link to the screen shots from the demo.

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4. Kurian Unveils Oracle WebCenter

(4 min. audio summary)

Keynote Highlights - Real Media

Keynote Highlights - MP3

Link to summary of Mr. Kurian's keynote
Mr. Kurian discussed how Oracle WebCenter will provide a way to build sophisticated Web 2.0-based user interaction environments, and deliver task-oriented, contextual, multichannel interactions for users. "[Web 2.0] technologies are fundamentally changing how people interact with information on the Internet", he said. "WebCenter is used to streamline and automate tasks that involve jumping between different applications and tools that don't share content or context." The new set of tools, which is based on a service-oriented architecture, will enable companies to build applications that bring together data from various enterprise applications such as CRM, ERP, Microsoft Office desktop and mobile devices.

Kurian identified a number of other processes of Oracle Fusion Middleware's software:

- service-oriented development of applications

- business process management

- secure identity management

He also announced the next release of Oracle's open, standards-based suite of business intelligence products: Business Intelligence Suite Enterprise Edition 10g Release 3

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5. Meeting the Business Intelligence Crisis with Oracle Technology

(5 min. audio summary)

Keynote Highlights - Real Media

Keynote Highlights - MP3

Link to Mr. Rozwat's Keynote summary
Chuck Rozwat announced Oracle Database 11g and its 482 new features. Rozwat also reviewed a cross section of Oracle technology that helps customers address the issues associated with getting a single view of information, customers, and suppliers, including Oracle Content Database 10g, Oracle Records Database 10g, Oracle Secure Enterprise Search 10g, and Oracle Audit Vault 10g, articulating how these products help companies' CIOs and IT directors manage content across the enterprise.

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2. Ellison Announces Enterprise-Class Support Program for Linux

Addressing the largest crowd in Oracle OpenWorld history, Oracle CEO Larry Ellison unveiled Oracle Unbreakable Linux, a new support program for Linux that provides the same enterprise-class support for Linux that Oracle provides for its database, middleware, and applications products.

"Currently, Red Hat only provides bug fixes for the latest version of its software. This often requires customers to upgrade to a new version of Linux software to get a bug fixed," explained Ellison. "Oracle's new Unbreakable Linux program will provide bug fixes to future, current, and back releases of Linux. In other words, Oracle will provide the same level of enterprise support for Linux as is available for other operating systems."

Better Support, Lower Cost

Oracle is offering its Unbreakable Linux program for substantially less than Red Hat currently charges for its best support. Ellison explained that the new support program is available for all Linux users for as little as $99 per system per year; until January 31, 2007, Oracle customers can get a free trial, and anyone can purchase support at a 50-percent discount. "This is all about broadening the success of Linux," added Ellison. "And to get Oracle support for Red Hat Linux, all you have to do is point your Red Hat server to the Oracle network; switching takes less than a minute."

Midway through his keynote, Ellison invited Edward Screven, Oracle chief corporate architect, and Wim Coekaerts, vice president of Linux engineering, to join him on stage.

"We think it's important not to fragment the market, and we will maintain compatibility with Red Hat Linux," said Screven. "Every time Red Hat distributes a new version, we will resynchronize with their code. All we add are bug fixes, which are immediately available to Red Hat and the rest of the community."

Coekaerts concurred. "We have many years of Linux engineering experience and an excellent technical team solely dedicated to Linux," said Coekaerts. "In fact, several Oracle employees are Linux mainline maintainers, and Oracle has a long history of contributing to the community." Oracle's breadth and depth of technical expertise, advanced support technologies, and global reach includes 7,000 support staff in 17 global support centers, providing help to Oracle customers in 27 languages, in any time zone.

Screven echoed Ellison's assertion that true enterprise-quality support for Linux at a lower cost is something that customers demand, and a long list of customers and partners have already endorsed Oracle's new Linux support program. Yahoo! Vice President of Engineering Laurie Mann took the keynote stage to share his company's enthusiasm for Oracle Unbreakable Linux. Mann explained that Yahoo!, which runs Oracle and Linux, is the most visited home page on the Web, so reliability and support are paramount. Oracle's enterprise-class support program addresses this demand head-on.

Many more customers and partners appeared via video on the massive screens in the keynote hall, including Dell, Intel, HP, IBM, Accenture, AMD, BearingPoint, EMC, BMC Software, Network Appliance, and many others. Toward the keynote conclusion, the audience was treated to Oracle's version of "The March of the Penguins," as several live penguins (accompanied by their professional trainers) waddled on stage.

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3. Wookey Outlines Applications' Progress and Charts Their Future

Now I know why security apparently worked extra-hard to keep aisles clear during the Wednesday morning keynote.

A few minutes into his talk, Oracle Senior Vice President John Wookey said, "Continuing our tradition of having sexy Italian companies present with me at Oracle Openworld, I'm very excited to introduce and welcome Ducati Motorcycles." A roar came from the back of the hall, and two gleaming Ducati bikes raced up the aisles and onto the stage.

Answering the question of why Ducati chose Oracle E-Business Suite, Giovanni Contino, Ducati Consulting CEO, joked that Oracle and Ducati have the same red color in their logos. But the real reason, he said, was that Oracle Applications adapted to his business. Contino then showed how Oracle E-Business Suite had helped Ducati become a "lean ride" and how the company had ridden Oracle-powered Lean processes to an International Best Factory Award (from the U.K.-based Cranfield School of Management) in just three years.

While the motorcycles were impressive, Oracle's Applications Unlimited initiative was the real high-powered machine in the room. Wookey reiterated Oracle's plans to support and enhance all of its application lines. "The commitment is very real," Wookey said. "We have dedicated development teams and dedicated leadership across product lines that are absolutely passionate about them, and passionate about working with customers to make sure we continually improve how we support you, how we continue to enhance the product with new features, and how we bring innovation and next-generation technology into those product lines."

Indeed, the needs and desires of customers drive Oracle's efforts in applications development. Wookey discussed the countless hours that Oracle applications teams have spent interviewing, surveying, and learning from customers in order to determine how they work and how—they want to work--and then plowed that information back into the applications.

Wookey also emphasized that major new releases are planned in all application product lines. "In fact, the new release of [JD Edwards] World is the first major functional release of the product since 1998," he pointed out.

Oracle's acquisition of applications companies has allowed it to take the best elements of each of its application lines and incorporate them into other applications. "We're bringing great intellectual property out of these product lines, across [to] other product lines, and into our next generation of applications," Wookey said.

Take, for example, the task-based user interface pioneered by Siebel. "It's a great idea, and something we think Siebel customers will be very excited about," Wookey said. "But we think it's something everyone can benefit from, so it's one of the design principles from a user-interface perspective that's actually getting architected into Fusion applications."

Wookey discussed the new Oracle E-Business Suite Release 12. Improvements include tailored installation scripts that customize upgrades that minimize upgrade interruption, and the application's improved user experience. "We've benefited from a lot of great [intellectual property] that's come into Oracle from PeopleSoft and Siebel," he said. "They had done a lot of great work on usability design, and we've actually taken advantage of that in all of our product lines, certainly in the [Oracle] E-Business Suite Release 12."

Turning an eye to the future, four concepts drive thinking about the next generation of Oracle applications, according to Wookey:

a. secure enterprise search, which is the new metaphor for navigating applications;

b. XML-based reporting, which allows reports to be customized in countless ways;

c. role-based analytics, a concept taken from Siebel products, which places business insight into the context of operational systems;

d. sustainable integration, or connecting all products to one another and to third-party applications. To highlight this last point, he announced the creation of Oracle's Adaptive Business Solutions Group, which is dedicated to applications integration.

Lastly, Wookey spent a few minutes discussing Oracle Fusion, its timeline, and the four technologies that enable it:

a. Web 2.0 concepts, such as desktop and collaboration tools;

b. service-oriented architecture (SOA), which gives businesses flexibility in how they develop and deliver business processes;

c. middleware, which orchestrates those processes;

d. standards, which provide Oracle, its partners, and its customers with common, shared tools for doing all of the above.

"That's what really brings the promise of SOA home," Wookey said, "the idea that there are accessible tools that we've used to build the system that you have equal access to."

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4. Kurian Unveils Oracle WebCenter

Heralding the first user interaction environment to break down the boundaries between Web-based portals, enterprise applications, and Web 2.0 technologies, Thomas Kurian, senior vice president of development for middleware platform products delivered his keynote address, called "The Middleware Revolution," at Oracle OpenWorld on Tuesday morning.

Kurian announced a new product of Oracle Fusion Middleware called Oracle WebCenter Suite, which will provide a way to build sophisticated Web 2.0-based user interaction environments, and deliver task-oriented, contextual, multichannel interactions for users.

"[Web 2.0] technologies are fundamentally changing how people interact with information on the Internet. We're bringing those technologies to you, the enterprise application community, and to people who want to build applications that use Web tool technologies within their corporate enterprise," said Kurian.

Customers can use WebCenter to streamline and automate tasks that involve jumping between different applications and tools that don't share content or context. WebCenter also creates a more dynamic, interactive work environment by deploying the new wave of Web 2.0 technologies, such as mashups, wikis, Voice over IP, RSS feeds, and discussion forums, across the enterprise.

The new set of tools, which is based on a service-oriented architecture, will enable companies to build applications that bring together data from various enterprise applications such as customer relationship management (CRM) and enterprise resource management (ERP). Because it is hot-pluggable and based on open industry standards, users can also access this environment from other environments, such as Microsoft Office desktop and mobile devices.

"Only Oracle WebCenter Suite enables a superior user experience based on a full set of enterprise services that are pre-integrated and based on open industry standards," said Kurian.

Kurian identified a number of other processes of Oracle Fusion Middleware's software that companies can use to streamline business operations and improve information technology flexibility. These include service-oriented development of applications, business process management, and secure identity management.

He also announced the next release of Oracle's open, standards-based suite of business intelligence products: Business Intelligence Suite Enterprise Edition 10g Release 3, which includes new components and improvements, allows for strategic integration with other Oracle products, and has expandable hot-pluggable support for third-party data sources and systems.

"Fusion Middleware has grown from virtually nothing in 2001 to over a billion dollars in just five years. Thirty-one thousand global companies use Fusion Middleware today," said Kurian. "The Internet continues to transform the architecture of enterprise applications. Fusion Middleware gives you the best middleware suite in the industry to exploit that transformation."

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5. Meeting the Business Intelligence Crisis with Oracle Technology

Chuck Rozwat, Oracle's executive vice president of Server Technologies, outlined Oracle's vision for its key technologies and provided some details on the company's product road map in a Monday morning keynote speech at Oracle OpenWorld, titled "The Information Road Map: What's Next?"

"We have a business intelligence crisis in the midst of our content data crisis," Rozwat told the crowd. "Most companies have a collection of different applications, so getting a single view of information, customers, and suppliers can be difficult."

In addition to the announcement of Oracle Database 11g and its 482 new features, Rozwat reviewed a cross section of Oracle technology that helps customers address those issues, including Oracle Content Database 10g, Oracle Records Database 10g, Oracle Secure Enterprise Search 10g, and Oracle Audit Vault 10g, articulating how these products help companies' CIOs and IT directors manage content across the enterprise.

In addition to listing Oracle's range of products, Rozwat discussed several of Oracle's recent acquisitions and how those companies' solutions bolster Oracle's technology road map. A representative from TimesTen helped to illustrate the point, explaining in a video presentation how TimesTen's real-time data caching solution works with Oracle Database.

A theme of Rozwat's keynote was the belief that evolving and expanding information requires businesses of all sizes to embrace a road map for managing important content and data in a secure, reliable, and cost-effective way. Oracle software, using advanced grid computing technology, adapts to a company's changing business needs, Rozwat emphasized.

"As data volumes increase, stress is being put on existing computing resources. The ability to scale is incredibly important, and you need an architecture that allows you to plug in more servers," said Rozwat. "Grid computing has grown over the years because of this."

Rozwat described the information explosion from both the demand side, which includes user demands and needs, and the supply side, examining how companies struggle to bring all this information to users in an integrated way.

"The amount of information that's being generated is truly incredible," he said. "However, the demands on how we use information can turn an asset into a liability. Oracle has new solutions to harness this information explosion."

Rozwat concluded by detailing Oracle's vision for its key technologies and outlining a specific strategy for the future of Oracle products, including Oracle Database, Oracle Fusion Middleware, Oracle's development products, and Oracle Grid Computing.

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Oracle Identity Management: Best-in-Class. Application Centric. Hot-Pluggable.

Oracle Identity Management's best-in-class suite of IdM solutions delivers hot-pluggable middleware, allowing enterprises to manage the end-to-end life cycle of user identities across all enterprise resources both within and beyond the firewall. One can now deploy applications faster, apply the most granular protection to enterprise resources, automatically eliminate latent access privileges, and much more.

Oracle Identity management is leading the next wave of Identity Management with an Application-Centric approach.
Read more about best-in-class Oracle Identity Management solutions:

SINGLE SIGN-ON AND WEB ACCESS CONTROL

USER PROVISIONING

FEDERATED IDENTITY

DIRECTORY SERVICES

STRONG AUTHENTICATION

WEB SERVICES ACCESS CONTROL

ENTERPRISE SINGLE SIGN-ON SUITE

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Glimpse of Fusion Applications at Open World

One of the OpenWorld 2006 highlights for me was the first glimpse of Fusion Applications, profiled in John Wookey's keynote address.

Jeremy Ashley from the Applications User Experience group walked through a scenario where a sales rep uses Fusion Apps to prepare a quote, ultimately leading to a closed sale.

Here are some screenshots that show key aspects of what may end up as the Fusion user interface (click on the thumbnails to see the full-sized images). Of particular interest is the part of John's keynote video that describes this scenario, which begins at the 57:00 minute mark. This is the start of the scenario, showing the Oracle Fusion sidebar floating on the desktop:

This screenshot shows the prospect integrated into Outlook. Note the Fusion sidebar floating to the right of the desktop:

This next screenshot shows the sales rep checking on some high-level business background details prior to preparing a quote:

The following screenshot shows the sales rep preparing to use Google Docs to produce a quote using a prebuilt template:

This screenshot shows the prepared quote in Google Docs; note that the Oracle Fusion sidebar continues to provide new views of information that can be used in the quotation. Jeremy Ashley described the process of dragging and dropping objects from the sidebar into the quote, in true Web 2.0 fashion:

While preparing the quote, the sales rep drills into some detailed analytics for the customer's previous sales:

The next screenshot shows the customer remotely logged into Fusion Apps, while viewing the submitted quote. The customer is checking out the discount scale for the quote. Note the collaboration options in the Fusion sidebar:

The customer uses the instant messaging chat feature in the Fusion sidebar to negotiate on the quote's terms, and then closes the sale:

Getting the Full Picture

This summary doesn't do full justice to Jeremy's narrative flow, so it's worthwhile downloading the video of John's keynote if you want the full context. Warning: the Real Media version is a 150 MB download!

Related

• John Wookey's Keynote Address Video (Links to multiple media types)
  
• John Wookey's Keynote Presentation (PDF, 6 MB, includes screenshots)

JDeveloper / ADF Statement of Direction Document Published

Oracle published a new Statement of Direction: Strategy & Roadmap [pdf] document on OTN for Oracle JDeveloper and Oracle ADF. It provides high-level details on the key feature areas they are improving for the JDeveloper/ADF 11g "Fusion" release, the next major release of the tools and frameworks. Before this next major release, they plan to deliver routine maintenance release versions 10.1.3.1 and 10.1.3.2 as well (the former which is already available as a Developer Preview on OTN).

Oracle's Security Blanket

Oracle has a two-pronged strategy that includes standalone products and security built into its next-generation Fusion applications.

Oracle may not TOP the list of security vendors, but it's working hard to get there. It won't be easy, considering stiff competition from CA, IBM, Sun, and others.

Oracle's two-pronged strategy, outlined last week by co-president Charles Phillips and other executives, focuses on products for data encryption, access control, and identity management, and on adding built-in security features to its next-generation application suite, Fusion.

Last year, Oracle purchased three companies specializing in security. Its plan for Fusion applications, due starting in 2008, is to provide a single Web interface that gives access to ERP, financial, human resources, and other apps woven together by a service-oriented architecture. Oracle plans to have its security technology working behind the scenes to ensure that users will only have access to data and applications in Fusion that they're authorized to get.

Oracle already offers security software that lets database customers encrypt data, protect it from unauthorized access, and assign appropriate security levels. It also offers identity management capabilities that can be used on non-Oracle systems, including directory services, user authentication, Web services access control, and single sign-on for multiple apps. Auditing and compliance apps also are part of Oracle's security arsenal.

Oracle's competitors are wise to the importance of integrated security. IBM recently acquired Internet Security Systems, and EMC plans to acquire RSA Security. Oracle archrival SAP prefers to partner for security capabilities, as it did last month with Breach Security, which makes software for inspecting network traffic protected by Secure Sockets Layer.

Oracle can't afford not to make security part of its future application portfolio. As for standalone products, it's competing in an increasingly noisy market.

Fusion Applications - Bits and Pieces of Future Direction

While I believe this information to be reliable, please insert the appropriate legal boilerplate: these thoughts are my own and do not represent those of Oracle; while I believe this information to be accurate, I do not present them with the intent that any person or enterprise to rely on this content to their detriment, the author accepts no personal liability, blah…blah…blah…

Now that the CYA is finished, let’s get on with sharing the news.

Release 12

R12 of the E-Business Suite is, to a large degree, a delivery iteration on the path to Fusion Applications. Although we all already know that R12 will run on Fusion Middleware, I’m not sure we all understand that one of the major points of R12 is to extend the functionality of the E-Business Suite using Fusion Middleware. In other words, this might be a worthwhile release for those E-Business customers ready to dive deeper into SOA.

Fusion Applications

- Oracle Forms will be replaced by Java Server Faces (”JSF”)
- The combination of Business Process tools and a BPEL execution environment will replace the Oracle Workflow product
- Fusion 1.0 will not eliminate PL/SQL and C++ from the apps environment, but the intent is for both to be eliminated at some point
- The Fusion development effort is still on-track to release individual applications in 2007 and the integrated Fusion Applications Suite in 2008.
- Oracle has released their flavor of an SOA maturity model, which you can read about here. This model provides substantial insight on where Fusion is headed.
- JDeveloper with ADF will continue to be the IDE and framework of choice for development work within the Fusion Applications environment.

Well, that’s all I have for now. Like I stated earlier, it’s in bits and pieces. There is not much of a unifying thread running through all this, it’s just chunks of info that seem worthy of sharing.

Zero Faith in Zero Defects

E-Week ran an interesting story on Oracle’s Fusion Applications. Among other things, the story broke the news that Oracle has instituted a zero-defect policy for the first release of the Fusion Applications. I personally got a bit of a chuckle over the zero-defect policy. Based on experience, I have zero faith in zero defects - especially for an initial release.

Zero defects is a very worthwhile and commendable goal, but one practically impossible to obtain. The nearer a project comes to delivery, the more pressure is applied to compromise on the zero defects goal. As any project manager worth his or her salt will tell you, the key issue in project management is balancing the classic triple constraint: cost, schedule and quality. Choosing an absolute standard for any one of these constraints will increase the value of the other two. In the case of zero defects, costs increase and the schedule grows longer.

Now couple a zero-defect policy with the promise that the Fusion Applications will be released in 2008. We now have some absolute boundaries on not one, but two constraints: zero defects delivered by the end of 2008. Assuming that the quality and schedule constraints can both be obtained (and I’m only conceding this point for the moment), that leaves us “wiggle room” with only one constraint - cost. Simply put, hitting both the schedule and quality goal will likely cost some pretty big piles of cash. Hmmm, saving cash versus software quality…which concern do you think will take priority?

What usually happens is that, as the project comes close to the budgeted cost ceiling and the delivery day draws near, the decision is typically made to compromise on the zero-defects goal rather than exceed the budget and deliver late (for additional references on this trade-off, recall the early versions of the 11i E-Business Suite). I anticipate that the same trade-off will be made here, probably sometime in early 2008.

A zero-defects policy is a wonderful goal early in any development project. And I’ll tip my hat to anyone delivering a perfect initial release within budget and on schedule. However, experience indicates that software quality will usually lose out to cost and schedule. Do I expect the first release of Fusion Applications to be of higher quality than the early releases of the 11i E-Business Suite? Reading John Wookey’s words from that E-Week article, he sounds pretty serious about quality, so I’d say “yes”. However, any customer expecting zero defects should prepare for disappointment.

The Importance of Being 12

With apologies to Oscar Wilde for the title of this post, may I take a moment to consider the importance of Oracle E-Business Suite Release 12? R12 is due for release in the last quarter of 2006. As more information becomes available, each Oracle customer will have to decide for themselves whether or not a move to R12 has value for them. Some of us may opt to stick with what we have until the Fusion Applications picture becomes clear. Some will see value in R12 and make the leap in relatively short order. Others may move to another product line (or apps vendor) altogether. Regardless of our individual choices, R12 is important to everyone in the applications market space (including those who are not Oracle customers) because it’s an important step in the progress to achieving Oracle’s ambitious vision for Fusion Applications.

Please don’t misconstrue my meaning: R12 has importance, at least for Oracle E-Business customers, for reasons other than Fusion. R12 has 12 new application modules and over 2,300 new features, including the SWAN user interface, sub ledger accounting, new HRMS localizations, improved support for APAC manufacturing practices, Retek integration, and several new industry-specific business flows. Discounting R12 without seriously considering whether it holds significant value for your organization would be foolish, and I don’t mean to do so here. But my contention is that Release 12 represents a significant proof-point in the Fusion Applications evolution, and that the importance to Fusion is R12’s most essential feature.

R12 will be the first complete E-Business Suite release on Fusion middleware. This is the next step in a series of iterations toward Fusion applications technology that started with the Early Adopter Program for integration of 11i with the 9i Applications Server. While R12 is definitely not a Fusion Applications release, delivery of a high-quality E-Business Suite release on Fusion middleware will constitute a major milestone on the road to Fusion Applications.

E-Business Suite customers are about to find out just how well and reliably Fusion technology works with our apps environment, and the entire applications space is about to discover just how much progress Oracle has made in integrating all the moving pieces of this giant and complex technical puzzle. In other words, the rubber is about to meet the road…it should be an interesting drive!